You have the opportunity to growth with Wetzel’s Pretzels.Entrepreneur Top 200 Franchise in 2015.Established business model that has been tested over 20 years.A mall-based business allows our operators a better quality of life – your store is open mall hours, not restaurant hours! You can find Wetzel’s in stadiums, airports and tourist locations but our primary locations are in malls.Simple menu + simple food prep = easy operation! You can focus on growing your business.From hand-rolled pretzels to lemonade, everything is made fresh with only the freshest ingredients.As the only founders in the snack food industry still operating their own business, they pride themselves on being innovators and industry leaders in the super-premium pretzel category. They concocted a pretzel mix like no other and worked it into a perfect hand-rolled, fresh baked, soft pretzel that will always be served hot and fresh. Frozen Granita, a frozen version of the Italian dessert.Wetzel’s Pretzels was founded in 1994 by two former Nestlé executives, Rick Wetzel and Bill Phelps.Frozen Lemonade, sold in a variety of flavors.The current lineup of condiments include cheese, jalapeño cheese, pizza sauce, caramel, sweet glaze and cream cheese. They also sell bite-sized pretzels called Wetzel Bitz that come with either butter and salt or cinnamon and sugar.ĭips for the pretzels and Wetzel dogs are also sold. They also have a dog bites and cheesy dog bites. They also have other pretzel items such as the Wetzel Dog, which is a pretzel wrapped around an all-beef hot dog, with or without cheese. They come in several different flavors such as Wetzel's Original (buttered or non-buttered), cinnamon sugar, almond crunch, cinnamon glaze, jalapeño, garlic, and pepperoni. The majority of Wetzel's Pretzel's menu consists of its namesake, pretzels. In September of 2021, the company franchised and opened up their first stand-alone Wetzel’s Pretzels located in the heart of Downtown Tempe, Arizona in front of the Arizona State University Tempe Campus. These were discontinued when the film exhibitor was sold to Cineplex Galaxy in 2005. Īt one point, the Famous Players theatre chain in Canada served Wetzel's Pretzels. Its stores are located in shopping malls, outlet centers, theme parks, select discount retail stores, train stations, and airports. Locations Ī Wetzel's Pretzels location at Tysons Corner Mall, Tysons Corner, Virginia.Īs of 2019, Wetzel's Pretzels has over 350 locations in 28 states and six countries. after holding the majority stake for 9 years. In October 2016, Levine Leichtman Capital Partners sold majority stake to Dallas-based private equity firm CenterOak Partners LLC. Phelps still owns a 20% share, while Wetzel holds a smaller stake. bought a majority stake in the company in 2007 for an undisclosed amount. Los Angeles private equity firm Levine Leichtman Capital Partners Inc. Phelps will remain a large investor of the company.
In 2019, Bill Phelps, co-founder of Wetzel's Pretzels, stepped down as CEO after 25 years and the role will be assumed by Jennifer Schuler. In 1996, Wetzel's began franchising their brand, and now has a co-branding relationship with Cold Stone Creamery, Juice It Up!, Swensen's and more. The chain was founded in 1994 at the South Bay Galleria in Redondo Beach, California in 1994 by Rick Wetzel and Bill Phelps.
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